Infinite Brand Consistency. Everywhere.

Ritual Ads^® is the world's first Cinematic Intelligence Studio. One partner for data, strategy, creative and media buying, with your people in the chair.

A private capabilities deck for HARMAN · November 2026 · the background frame is from a spec JBL concept, labeled inside

Consumer brands, on the record.

Every mark here is work that exists today. Campaigns in market first, then pre-visualizations made on spec, each labeled for what it is.

In market

Spec pre-visualizations

The pattern holds across fashion, food, fintech and home. Consumer audio would be a first, and we would like it to be yours.

Spec and proposal work was made by Ritual Ads on its own initiative. It was not commissioned by, or run for, the brands named, and implies no endorsement.

Three consumer proofs, with the films.

Angel Reese 1 · global launch

Reebok's signature-shoe launch for Angel Reese. A production-ready plan delivered within 90 minutes, then the commercial built on that roadmap. The shoe sold out globally within hours, all three colorways; that result is Reebok's.

"This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News

Open the case study

The Vision, Guided Home · :30

Australia's largest online furniture retailer, first cinematic brand campaign. The actress's real performance stayed untouched while the world grew around her, furnished from the brand's catalog of over 200,000 products. National from July 2026 on broadcast, CTV and digital.

"Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster

Open the case study

Payday Is Every Day · :46

Fintech, with agency WORTHI and La La Anthony playing one role, herself: her past as archival because it happened, her present as documentary because it still does. Carried by her audience of 15.8 million Instagram followers.

Open the case study

Case studies at ritualads.com · facts as published there · consumer craft, trust and launch speed are why they matter here

A small team. A global brand. More output than anyone can personally review.

From our conversation.

lifestyle brands, one steward. JBL, Harman Kardon, Arcam and Mark Levinson, each with its own standard to hold.

1,700

assets from one campaign. The adaptation your team wants at the push of a button: format, language, market, retailer, channel.

Global

lower-funnel demand. JBL's volume worldwide outruns any small team's reading hours.

Not yet

the AI workflow. In place, and not fully operational. Production adaptation is the gap that matters.

High fidelity is the house rule at HARMAN, in sound and in brand. Your buyer hears the difference between on-brand and almost, so scale that costs fidelity is no use to you.

Team size, asset counts and workflow status as described by your team, November 2026

A system of record for each brand's creative identity.

The Ritual Engine™ holds a brand's approved look, voice, assets, rights and performance history, and holds them separately: JBL's record is never Harman Kardon's, and nothing crosses between them without a person deciding it should.

JBL

The loud one. Festival energy, portable worlds, the mark everywhere music moves.

Harman Kardon

The elegant one. Sculptural calm, home light, sound as furniture-grade design.

ARCAM

The engineer's one. Measured claims, matte precision, performance stated plainly.

Mark Levinson

The reference one. Luxury materials, reference listening, a different silence.

Before the briefData

Agents read each brand's audience, category and record, around the clock.

Before the spendStrategy

Explore broadly, compare directions, commit only to what deserves making.

In the standardCreative

Film, display and social, directed by filmmakers, made on any model.

In front of themMedia

Buying across 500+ apps and channels, results returning to the next brief.

Patent pending on the full system and its performance feedback loop · model-agnostic · 11 model families · 16 departments · 103 modules

Module and model counts from the Ritual Engine capabilities document, Sep 2026 · brand identity lines describe each record's own guardrails, set with your team

From one approved master to about 1,700 assets.

Ritual Multiplier adapts one approved JBL campaign by format, language, market, retailer and channel. Drag the rails: every rendition below is built live from the master's own frame and the campaign's real translated lines. Spec demonstration.

CTV · 16:9 · English · brand version

SOUND YOU CAN SEE.JBL Pulse 6 · CTV · United StatesAT BEST BUY

Format · channel

Market · language

End tag

These three rails alone hold 72 renditions of one frame. A campaign's full matrix, more formats, more markets, retailer co-ops and every cutdown of the films, is how about 1,700 happens, with each rendition passing the same review.

Spec demonstration · the frame is from the spec JBL Pulse 6 concept two slides ahead · translations set in production from your brand's own transcreation review

Your team sets the rules, and approves by exception.

Guardrails. Each brand's approved look, voice, assets and rights, written into its own record by your team.

The master. Every adaptation starts from an approved master, never from zero, so fidelity is inherited rather than re-earned.

Review by exception. Work inside the guardrails flows. Anything novel, a new claim, a new world, a new voice, queues for a person.

The record. Every approval and rejection is written down and remembered, so the same round never happens twice.

Creative Passport	On every asset
Rights	Source assets, consent, licenses
Intent	The brief and who set it
Trace	Model, version, the exact instruction, timestamp, Content Credentials where supported
Use	Approvals, first use, last use, where it ran
Attribution	Who prepared and who approved
Learning	What it did, and what it taught the next brief

A full audit trail for every asset, written while the work is made, so a small team can stand behind a large output.

Product first. Real people stay real.

The right starting place for AI at JBL is product features, functionality and adaptation. Real people, real attitudes and real voices stay real: we adapt approved footage, and we do not synthesize talent.

Real reference · HARMAN press photoMade by the system

Drag · the product is the brand's own photograph; the world around it is made, and the record says which is which

Real, always

The product and its photography. Its measured claims. Your artists and ambassadors, their voices and their likenesses, by license and consent only.

Made, and logged as made

The worlds around the product. The versions, sizes, languages and retail tags. The record that says who approved each one.

Why this order

JBL's eighty-year story is voices heard for real, so the system earns trust on product and adaptation first, and touches nothing human without a person's yes.

JBL, eighty years of powering voices: news.harman.com, 2026 · likeness and voice policy set with your legal and brand teams

One JBL campaign, from data to master to adaptation.

Spec concept

A spec concept for the JBL Pulse 6; JBL did not commission it. The line is the product's own published truth, a lightshow that makes the music visible: SOUND YOU CAN SEE.

The Handoff · :15 · sound on · spec

A block party from dusk into dark. The speaker is passed hand to hand, and when the light goes, its lightshow takes the job. One voice through the speaker, then the drop.

What Sound Looks Like · :15 · sound on · spec

A macro physics film. The Pulse 6 is the only light in the world; water rings, dust leaps, and one deep note blooms the room into the card.

Spec pre-visualization work by Ritual Ads · not commissioned by, affiliated with, or endorsed by HARMAN or JBL · product photography from HARMAN's press library · pre-visualization, not final film

Team. Talent. Taste. Tech. And production craft behind the system.

Jethro Rothe-Kushel

Founder and CEO. Former VP, capital markets and financial communications, public med-tech.

Melanie Sudyn

COO. PR-trained, founded a film company. Produced EarnIn.

Roy Reeves

CRO. 20+ years in ad tech and martech.

Stephen Fiser

CTO. Four-time co-founder. Leads the engine.

James Deutch

Production executive. Credits include Bloomberg and NBC.

Alexandra Kivley

Brand partnerships. Former VP, U.S. Bank; Director, Thrivent.

Keely O'Connor

Agency partnerships. Six years running Prosperitas.

Directors in the chair

Filmmakers steer every film. The system drafts; people decide what deserves to exist.

The brand's words first

The spec campaign's line is the product's own published feature, said plainly. Nothing invented, nothing overclaimed.

Notes that stick

"Brand said no" becomes brand memory in the record, so the same round does not happen twice.

Six weeks. One JBL campaign. A readout.

A proof period on one campaign, inside an annual agreement. Your team sets the guardrails and approves by exception; the system does the carrying.

Ritual Ads · the deck and its films are yours to share internally

NOW

This deck, on your own time, films and instruments included.

THEN

A working session with your creative team: the records, the guardrails, the first master.

WEEKS 1 TO 6

The proof period. One JBL campaign: masters made, about 1,700 adaptations shipped through your review.

THE READOUT

What ran, what held, what the record learned, and the decision.

Sources and notes.

HARMAN: the About HARMAN boilerplate and the JBL 80 Years of Powering Voices release, news.harman.com, 2026. HARMAN Luxury Audio Group brand list, harmanluxuryaudio.com. JBL Pulse 6 feature language from its launch release, 2026.

Team size, asset counts and workflow status are as described by the HARMAN team in conversation, November 2026.

Ritual Ads: case studies at ritualads.com; Ritual Engine capabilities document, Sep 2026; platform figures from partner documentation, 2026.

The JBL Pulse 6 concept, its films, frames, line and adaptations are spec pre-visualization work by Ritual Ads. They were not commissioned by HARMAN, JBL or Samsung, are not communications of those companies, and imply no endorsement. HARMAN, JBL and all third-party marks belong to their owners. Product photography from HARMAN's public press library. This page is private and unlisted.